Generative AI in Business Management

Date: 17th April 2026 to 18th April 2026

Status

Accepting Applications

Format

Hybrid

Location

ISB&M Pune Campus

Lead with vision, inspire performance, and drive your organization toward lasting impact.

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Generative AI is not a distant innovation-it is already reshaping how businesses operate and make decisions. According to McKinsey's Economic Potential of Generative AI report, the technology could add up to $4.4 trillion in annual global productivity gains, transforming sectors such as fnance, retail, healthcare, and manufacturing. Meanwhile, Microsoft's Work Trend Index 2024 shows that 75% of professionals already use AI at work, often without formal training or policies.

About This Program

This program responds to that skill gap. It is designed for business leaders, managers, and professionals who want to understand and apply generative AI strategically within their organizations. Participants will explore how tools like ChatGPT, Notebook LM, Midjourney, DALL-E, and LangChain can be used to redesign workflows, improve customer engagement, and make faster, data-driven decisions. Through hands-on sessions and business case simulations, the program bridges conceptual understanding with practical use-helping participants move from curiosity to confident implementation.
The Indian IT sector is projected to cross $400 billion by 2030, driven by the transformative impact of AI. While AI might temporarily cause downward pressure on pricing due to efficiency gains, a report by Bessemer Venture Partners suggests that the accelerated capabilities of AI will ultimately expand the market, leading to a new wave of outsourcing for higher-value, complex, AI-enabled work.

Key Program Features

  1. Explain and apply GenAI concepts relevant to decision-making and innovation.
  2. Use AI tools effectively to automate reporting, generate content, and design data-driven workflows.
  3. Develop precision prompts to improve AI outputs for text, image, and data-based tasks.
  4. Assess and compare platforms (open-source vs. proprietary) for scalability and integration.
  5. Design a responsible GenAI strategy balancing innovation with ethics, security, and governance.

Program is thoughtfully designed into 7 modules to be delivered over 2 days.

  • Module 1 - Foundations of Generative AI and Business Transformation
  • Module 2 - Prompt Engineering and Task Design
  • Module 3 - Exploring Generative AI Tools and Ecosystems
  • Module 4 - Business Process Automation with GenAI
  • Module 5 - Building and Deploying AI Agents
  • Module 6 - Responsible AI, Governance and Ethical Adoption
  • Module 7 - Capstone Lab - Design Your AI-Powered Business Prototype

  • Understand Generative AI Fundamentals: Gain clarity on how generative models differ from traditional AI systems, and why they matter for business competitiveness.
  • Identify Business Use Cases : Explore high-impact applications across marketing, nance, HR, operations, and product innovation.
  • Apply Tools Practically: Use leading AI platforms to generate content, streamline processes, and develop prototypes.
  • Address Ethics and Governance: Learn about responsible AI use, data privacy, and compliance considerations.
  • Build an Organizational Roadmap: Outline an actionable GenAI adoption plan customized to your business context.

Program Leader

Team Member
Dr. Arshad Ahmed

He holds a PhD in Machine Learning and Algorithmic Finance from IIT Kharagpur, an MBA in IT from IIIT Allahabad, and a BE in Computer Science from Anna University. His teaching covers data science, machine learning, big data analytics, and visualization. His research explores applied ML and generative AI in business-especially hybrid econometric-ML models, algorithmic trading, and AI-driven decision systems. He focuses on making analytics accessible and actionable for managers through real-world, tool-based learning experiences.

Team Member
Prof. Siddharth Joshi

Over 16 years business experience working with multinational companies and start-ups. His expertise lies in Supply Chain Strategy/Analysis, Capital Markets and Algorithm development. Siddharth has worked in India and the United States. He holds a M.S (Manufacturing Systems) from the University of Texas, Austin and has publications in the fields of Supply Chain, Capital Markets and Strategic Affairs to his credit.


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Limited in - house accommodation

Nearby Hotel Details will be Provided and Booking will be facilitated

Participants on the completion of the program will receive a Certicate and alumni status from International School of Business and Media, Pune, enabling access to a network of distinguished alumni and career resources.

The ISB&M alumni will get access to 12000+ alumni network across 45 countries, select career and professional development resources and Invitatio

Enrolment

Applications are now open for the Generative AI in Business Management program. Professionals, managers, and business leaders from all industries are welcome to enrol. Seats are limited to ensure an engaging and hands-on learning experience. Early applications are encouraged.

Enrol Now

Functional Area - OB & HRM
Official e-mail ID amit.kumar@isbm.ac.in

Amit Kumar is an Assistant Professor in the domain of Organizational Behavior and Human Resource Management at ISB&M, Pune. A BTech from Ranchi University and MBA graduate from IIT (Indian School of Mines) Dhanbad went on to complete his doctoral studies in the HR Area from Vinod Gupta School of Management at IIT Kharagpur. His research interests include High-Performance Work System, Job Satisfaction, Employee Engagement, HR Analytics, and Diversity & Inclusion. He has presented his work at several national and international conferences.

Qualifications

PhD, Indian Institute of Technology, Kharagpur

MBA, Indian Institute of Technology (Indian School of Mines), Dhanbad

B.Tech, Ranchi University

Research Publication & Books

Journal

Kumar, A., Mukherjee T., and Chandra A. (2023), “Impact of High-Performance Work Practices on Individual and Organizational Outcomes: The Moderating Impact of Innovative Climate.” Benchmarking: an international journal (Under Review)

Conferences

- Kumar, A., Mukherjee, T., & Chandra, A. (2019). Role of high performance work practices on employee performance: mediating effect of innovative climate. ASBBS Proceedings, 26, 316-316.

- Kumar, A., Mukherjee, T., & Chandra, A. (2018). Role of Human Resource Practices in Organizational Performance. Presented in 2 nd Annual Conference on Banking and Finance, International Management Institute Bhubaneswar.

- Kumar, A., Mukherjee, T., & Chandra, A. (2019). Do High Performance work practices affect the employees in the Indian automobile industry? Presented in 5 th Management Doctoral Colloquium and VGSoM Research Scholars’ Day (MDC & VRS), Vinod Gupta School of Management, Indian Institute of Technology Kharagpur.

Teaching Area

Core Courses

Organizational Behavior

Organization Structure and Design

HR Electives

Performance Management Systems

Competency-based Human Resource Management